North Palisade Partners requested this Industrial Property Highlight Video for one of their Rancho Cucamonga property listings. Rancho Cucamonga is one of the hottest industrial real estate markets right now. So it is important for brokers to show they are using every marketing strategy to their advantage to sell a property or lease. By utilizing a property highlight video, they were able to shorten the turnover and get more eyeballs on their property.
Rancho Cucamonga has multiple freeways, and this property happened to be close to the 15. Drone video is generally safe, but to take photographs and highlight video so close to a freeway means using extra precaution. It is not legal to fly over a freeway for safety reasons. This meant we had to carefully plan our flight path to steer clear. Power lines can also be a safety concern, but we did not have to worry during drone flight because there were no lines nearby.
Property Highlight Videos all have a common goal as the name suggests. But industrial real estate clients have specific needs. In this case in Rancho Cucamonga, the brokers focused on:
- distance to nearest freeways
- distance to nearest airports
- distance to other big employment companies
- minimum warehouse clear height
- power amperage, phase, voltage
- age of last office renovation
- sprinkler system in the warehouse?
- building dimensions
- yard security
- number of doors & docks
Translating to a Property Highlight Video
In order to capture the above list, we made sure to get ground photography as well as drone photography and drone video of the entire property. But not before coming up with a flight path plan, a storyboard plan, and an overall duration goal of the video. We used the draft marketing package as a blueprint for translating the information into video. This helped keep consistent messaging. It also gave us a road map for how to show off the best attributes of the property.