Video Tours: the New Normal
The pandemic altered the landscape for showing industrial properties. Instead of in-person tours, many companies have turned to virtual tours. This shift is so prolific that virtual tours are the new normal. As an added benefit, video tours allow brokers to capitalize on out of state clients in addition to local ones. Towards this end, Lee & Associates | Rexford Industrial contracted Friedman Studios to produce The Merge Eastvale Video Tour to showcase their property in Chino, California.
Merge Eastvale Video Challenges
Since prospective tenants cannot tour properties in person, whether due to the pandemic or because they live out of state, the video tour must showcase key features so clients can choose whether to move forward with the property. Further, a quick timeline helps the property sell faster. As such, Friedman Studios produced The Merge Eastvale Video Tour promptly.
The Merge Eastvale Tour Strategy
To showcase the property, Friedman Studios utilized dynamic map animations. The animated maps captured the Chino property’s proximity to the Port of Los Angeles as well as to the Port of Long Beach. Further, the animations highlighted the short distance to nearby freeways. In addition, the video showcases the easy access to the Ontario International Airport. The video tour then incorporated the square-footage of each building for lease, with a total of ±19,315 to ±90,723 SF available for lease.
Video Tour Advantages
Friedman Studios capitalized on 4k aerial footage of The Merge Eastvale property to showcase the site’s corporate neighbors. In short, the aerial footage afforded potential tenants a view of the property that in-person tours alone cannot. The video tour format affords buyers several key features that site photography and in-person tours do not. With the video tour, they get visuals of the proximity to ports, airports, corporate neighbors, and freeways. In sum, The Merge Eastvale Video Tour allows prospective tenants to see the complexities of the property, giving them more than an in-person tour can.